Our approach to relationships, both with participants and partners, draws from both Axelrod's cooperation theory and Carse's concept of infinite games. We believe magic happens when people stop playing for finite wins and start playing for continued play.
Just as Axelrod showed cooperation naturally emerges when interactions extend indefinitely (that famous n → ∞), we've found that regular, sustained contact transforms transactional relationships into genuine partnerships. When people know they're in an infinite game—where the goal isn't to 'win' but to keep the game going—they naturally shift from short-term tactics to long-term relationship building. They share more freely, collaborate more deeply, and invest in mutual growth. That's why we prioritize consistent touchpoints and ongoing dialogue over sporadic, high-pressure interactions.
In the infinite game of relationships, frequency beats intensity every time.